Steel Blue’s 10 years in the jungle with ‘I’m A Celebrity… Get Me Out of Here!’
There’s not a lot of comfort to be found in the South African jungle camp of I’m A Celebrity… Get Me Out of Here!
Between grueling challenges and disgusting bush tucker trials, the popular TV show’s producers really like to put their famous contestants through the wringer.
But one place the celebrities will always find comfort is in their boots!
That’s because the I’m A Celebrity contestants wear Steel Blue work boots, with our 100% comfort guarantee. It’s one little luxury they get to enjoy, day in, day out, without having to win a “celebrity chest”!
A decade in the jungle
This year’s season of the popular reality show marks 10 years on air and Steel Blue boots have been in the jungle every step of the way. We’re proud to have been the programme’s official footwear partner since season one. Contestants have come from all walks of life and have included Aussie legends such as Shannon Noll, Danny Green and last year’s winner, Liz Ellis. International special guests that have been welcomed into the “jungle” have included Joey Essex, Perez Hilton and Charlotte Crosby.
Steel Blue work boots are the ideal footwear for I’m A Celebrity, where the contestants are put through the toughest of conditions in the “jungle” of South Africa’s Kruger National Park. Our boots are tested to the highest standards, so the celebrities can be confident their footwear can survive anything either the African landscape or what the show’s producers can throw at them.
The unsung stars of the show
The men on the show wear our Southern Cross Zip Scuff safety boots. They are made from high-quality, long-lasting leather, are water resistant and slip and oil resistant, and have a steel toe cap and a durable TPU outsole. They’re built for trades and tough Australian conditions and designed to be worn by people who are on their feet all day. Tradesmen all over the world rely on the support of Steel Blue boots to be the best at what they do.
The women on I’m A Celebrity wear our Southern Cross Zip Nitrile zip-sided ladies boot, known as the Jungle Boot (available in Australia and USA). The boot was launched five years ago for the show. Made from the same high-quality leather as the men’s boot. These boots are specifically designed to fit the female foot, with a shorter ankle length and a smaller instep. They’re just one of a large range of work boots Steel Blue makes especially for women.
All in a good cause
While a new season of I’m A Celebrity (with a new co-host, in Robert Irwin) means a welcome return to our screens of Julia Morris’s classic one-liners and a new batch of celebrities delighting and disgusting us in equal measure with their antics, it’s also worth remembering that the show raises a lot of money and awareness for charities. That the show can simultaneously entertain and do good work for great causes is a mark of true support.
We’ll see you in the jungle!
Watch I’m A Celebrity on Channel 10 (times and days TBC by network) to find out who will be crowned King or Queen of the Jungle.
Head to your local Steel Blue stockist to find our Southern Cross Zip boots, or shop online.
