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Wear | April 2023

Pink and blue boots battling cancer and depression

pink, blue and purple boots

Every pair of pink and blue work boots supports people in need

Steel Blue boots are designed to be exceptional and built with care. We believe that to excel at anything – work, hobbies, family life or passion projects – you need to look after yourself.

We also know you can’t do it alone.

By partnering with leading charities, our steel cap boots support health experts who support tradies.

Work boots that make a statement

If you’ve been in the business for a while, there’s a good chance you’ve seen Steel Blue pink, purple or blue boots in action.

The special Southern Cross designs are built with the same exacting process and high-quality materials as our regular steel cap safety boots. But there’s something that makes these icons even more special.

Every pair of purple and pink work boots sold helps provide specialised breast care nursing, financial support and counselling to those affected by breast cancer, and their loved ones. And every pair of blue boots sold contributes to 24/7 support services for people dealing with depression and anxiety.

pink and purple work boots

15 years of Breast Cancer Care support through our women’s work boots

When you buy a pair of purple or pink women’s work boots in Australia, $10 goes directly to supporting Breast Cancer Care WA

In May 2022, Steel Blue and Breast Cancer Care WA celebrated 15 years together. We’re proud of the $1,800,000 raised and honoured to support such an important charity. Scroll down to the bottom of our page to see our charity funds counter for up to date amounts raised.

Recently we expanded support for breast cancer care, announcing a new partnership with Sweet Louise. From August 2022, $10 from every pair of pink work boots sold in New Zealand goes directly to the charity helping women living with incurable breast cancer.

Breast cancer affects over 20,000 women in Australia and 3,300 in New Zealand

Today, nearly 90% of women survive the diagnosis. But without charities like Breast Cancer Care WA and Sweet Louise, that wouldn’t be the case. 

Both charities work tirelessly to provide direct support, resources, information and research funding that fights cancer.

blue work boots battling cancer and depression

Booting the blues one step at a time

One in six Australians and almost one in three New Zealanders are currently experiencing mental health challenges. 

The last couple of years has amplified anxiety and depression rates. 

To fight this invisible affliction that claims hundreds of lives every year, Steel Blue donates $10 from every pair of blue work boots directly to Beyond Blue.

Beyond Blue is a national charity focused on supporting people affected by anxiety, depression and suicide. Our partnership has raised over $350,000 for Beyond Blue’s 24/7 Support Service so far, helping 6,300 contacts access potentially life-saving mental health assistance.

It’s not just about the boots

As the leading safety footwear manufacturer in Australia and New Zealand, we chose to partner with impactful charities in the best way we could: by making great boots.

The health experts working for (and supported by) charities like Beyond Blue, Breast Cancer Care WA and Sweet Louise do life-saving work. We hope to continue providing support that enables more of that work, in more places, reaching more people.

And in the meantime, we’re doing our bit to raise awareness of issues like breast cancer and mental health.

Our recent Boot the Blues webinar initiative dove into the state of mental health in the construction industry, with insight from Beyond Blue’s Lead Clinical Advisor, Dr Grant Blashki. 

And you can do your bit to shine a light on mental health issues in the industry or fund life-saving cancer research and support services.

By donating to your preferred charity or choosing a special pair of Steel Blue Southern Cross boots as your next pair of steel caps, you’ll directly fund the folks who look after people doing it tough.

Find out more about Steel Blue charity boots, or contact your local retailer to check whether they have your size in stock.

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